The Hallmark Channel’s target audience is mostly families. So, its programming includes series, motion pictures and slice-of-life shows, both created by channel and got from the other studios. The Hallmark’s original production is TV series “Cedar Cove”, chat show “Home and Family”, animal-related program “Kitten Bowl”. Film of the network may be classified as contributing to traditional family values and admirable. The production’s format varies from all-family-Sunday films up to adventure ones. Generally, during one year (2009-10) the company released more than 30 original films. In 2011 this number was about 25 ones. Holiday- themed films round the year in one among the other distinctive features Hallmark.